Real estate: the challenge
Big tickets need better leads
Property and construction buyers research for weeks before they visit. Generic portals bring shared leads, and every lost site visit is expensive. Your own marketing has to do more of the selling.
What we do
What our real estate marketing agency builds
Project websites & landing pages
Dedicated pages for each project with plans, amenities, location, walkthrough video and a clear enquiry path. As a real estate marketing agency, we build your own lead flow and show your RERA registration details clearly on project pages and ads, as required by Gujarat RERA.
- Project microsites
- Floor plans and amenity pages
- Location and connectivity sections
Ads & lead handling
Google and Meta campaigns aimed at genuine buyers, with fast WhatsApp follow-up so leads do not go cold.
- Google and Meta lead campaigns
- WhatsApp follow-up automation
- Lead tracking to site visits
Brochures, video & 3D
Brochures, presentations and walkthrough videos for developers, contractors and building-material brands.
- Project brochures
- Walkthrough and drone videos
- Investor and dealer presentations
Examples
How the pieces work together
Typical setups we plan for real estate and construction businesses.
Site visit pipeline
- Faster follow-up on every enquiry.
Remote buyers
- Buyers see the project before they visit.
Dealer enquiries
- Dealer leads with product interest.
Real estate guide
Real estate marketing: generating quality site visits
Project websites
A dedicated project website or landing page with floor plans, amenities, location map, walkthrough video and RERA details gives serious buyers everything they need and captures their details directly.
Lead campaigns
Google and Meta campaigns target people actively searching or showing interest in property in your area. Fast follow-up by phone and WhatsApp is essential, because property leads cool quickly.
Brochures, video and 3D
Printed and digital brochures, 3D walkthroughs and drone footage help buyers imagine living or working in the project. Our brochure and video teams handle both.
Measure what matters
Track leads from each campaign through to site visits and bookings, so budget moves to what actually sells.
Common questions about real estate
How do real estate developers get quality leads? Combine a strong project website, targeted Google and Meta campaigns, and fast follow-up. Tracking leads through to site visits shows which campaigns truly work.
Do real estate ads need RERA details? Real estate projects that require registration must show their RERA registration details in advertisements. We include them on project pages and ads as required.
Are portals enough for real estate marketing? Portals bring leads, but they are often shared with competitors. Your own website and campaigns give you exclusive leads and stronger brand recall.
What content works best for property buyers? Floor plans, walkthrough videos, location advantages, amenities, construction updates and clear pricing enquiries. Buyers research for weeks, so detailed content matters.
Do you market building material brands too? Yes. We create websites, catalogues, dealer presentations and campaigns for building material and construction product brands.
Real estate marketing at every project stage
At pre-launch, the focus is building awareness and collecting interested buyers. At launch, campaigns, the project website, brochures and site events drive visits. During construction, regular progress updates in photos and video maintain trust. Near possession, testimonials and ready-to-move messaging help close the remaining inventory. Good real estate marketing changes with each stage.
Following up real estate leads
Property leads cool quickly. A clear process for calling back, sharing brochures and videos on WhatsApp, and scheduling site visits makes a large difference to conversions. We can automate parts of this follow-up while your sales team handles conversations.
Common real estate marketing mistakes
- Sending ad traffic to a slow or generic website
- Slow follow-up on leads
- No tracking from lead to site visit to booking
- Brochures that hide key details like carpet area and location
- Missing RERA details where required
Fixing these issues usually lowers the cost per site visit more than increasing the ad budget.
Real estate websites that convert
A real estate project page should load fast on mobile and answer the main questions without scrolling far: location, configuration, sizes, amenities, possession timeline and RERA details. A clear call button, WhatsApp link and short form near the top capture interest while it is fresh.
Add walkthrough video, a downloadable brochure and construction updates. Buyers who return to check progress are often the closest to booking.
Real estate marketing budgets
Spread budget across a strong website, search ads for high-intent buyers and social ads for awareness. Review cost per site visit, not just cost per lead, because real estate leads vary widely in quality. Shift spend every few weeks towards the campaigns that bring real visits.
HB Multimedia has worked with businesses since 2008 from Naranpura, Ahmedabad. We work with developers, builders and building-material brands. Get a free written proposal
How we start
Where we usually start
We look at how buyers find your projects and products today, then fix the biggest gap first.
Project and company sites that sell the details.
Lead campaigns for projects and products.
Launch and sustain projects on social media.
Walkthroughs, drone footage and progress videos.
Reply to every enquiry within minutes.
Brochures, hoardings and print material.